THE ARCHIVE,
IN PERSON.

Rich Yung Society brings its archive off the screen and into a space you can walk through.

ComplexCon’s 10th anniversary is the first stop for Rich Yung Society’s 25th Anniversary Archive Capsule. The booth brings the brand’s imagery, symbols and new legacy merch together as a physical gallery experience.

Powered by “TheNiice”, the presentation connects what visitors discover on the show floor with the archive online. The collection is part of the story, giving longtime followers a way back in and new visitors a place to begin.

ABOUT “TheNiice”

Moving between Asia and the United States, “TheNiice” is a creative platform spanning art, brands and music. It curates distinctive voices and builds settings where their work can be encountered in person. For this first Rich Yung Archive presentation, “TheNiice” shapes the space around the brand’s visual legacy.