INFOPARTNERS

THE ONLINE RETROSPECTIVE

RICH YUNG
SOCIETY

New York. Music. Style. A visual record of the label and the culture around it.

EXPLORE THE ARCHIVE
Fabolous wearing a Rich Yung wing jacket
RICH YUNG SOCIETY25TH ANNIVERSARY
FOUNDERFABOLOUS
Live rich, stay yung

01 / ORIGIN

A LABEL WITH
A POINT OF VIEW.

Rich Yung Society came out of New York hip-hop and the independent boutique scene. Founded by Fabolous, Cheo and Webb, it built a language around the wing emblem, expressive graphics and a sharply dressed idea of streetwear.

Launched in 2006, the line moved through select boutiques and into a wider conversation about music and fashion. This archive brings the original imagery and stories together in one place.

Fabolous · Cheo · Webb

02 / CAMPAIGN ARCHIVE

THE IMAGES
STILL SPEAK.

Fabolous in a Rich Yung campaign on a rooftop
FALL / WINTER CAMPAIGN LOOKBOOK
Models wearing Rich Yung outerwear
Portrait of a model wearing a Rich Yung top

03 / IN PRINT

FROM THE
ARCHIVE.

2006 · ALLHIPHOPFabolous introduces his own clothing line2007 · THE VILLAGE VOICEFashion Week and the Rich Yung Society rollout2009 · COMPLEXFabolous reflects on the line and its following2011 · CAMILLE YVETTEBehind a Rich Yung campaign shoot